Look for advertising opportunities on platforms of non-publishing industries

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 09, 2022, 1:15 PM GMT+0

Brands can advertise their offerings on sites of non-publishing brands to reach new consumers.

Businesses would do well to advertise their products on the platforms of non-publishing businesses. Retail brands like Amazon, Walmart, and Target, for example, entice big brands to advertise on their platforms and support advertisers with actionable data gathered from their consumers.

Advertisers can leverage retail media programs from grocers like Sainsbury's to create and serve hyper-relevant ads, based on customers' shopping history. Also, because bank brands and credit card companies track data like consumers’ spending habits, advertising with financial services companies can help advertisers create personalised ads and boost ROI.

Travel and hospitality businesses like airlines and hotels can drive advertising revenue, as more people are expected to travel after the pandemic. Also, self-servicing companies like DoorDash are anticipated to provide compelling advertising offers to advertisers and global brands in 2022.

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