Brands should avoid relying only on humour and jokes to engage audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 10, 2022, 5:32 PM GMT+0

Twitter’s latest research highlights what its users like and dislike seeing from brands.

Half of the customers agreed that brands that rely only on humour and jokes could feel outdated. As a result, brands should consider evolving their tone to deepen their connection with their target audiences effectively.

80% of Twitter users said, “I don’t mind being sold to on social media, as long as it’s fun, useful and entertaining, informative, or moves me in some way.” But, 50% of users said brands could talk about social and cultural issues on Twitter. 54% also think brands could talk about current micro-blogging sites.

Around 59% of Twitter users think brands could participate in meme/internet culture on the platform. 63% think companies should also talk about TV shows. According to Twitter, “Now more than ever, it’s important for brands to understand how and when people want them to show up in the public conversation.”

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