Study claims widespread bipartisan support in the US for regulating tech firms

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 11, 2022, 5:16 PM GMT+0

The latest survey of US adults by the Future of Tech Commission highlights the American perspective on consumer privacy.

The study found strong bipartisan support for government action to protect privacy, protect families and people’s future from the power and influence of large technology companies. 78% of both Democratic and Republican voters supported requiring companies to allow consumers the right to “opt-in” before sharing any of their personal information.

US voters widely support regulations that would strengthen privacy protections for everyday people on the internet. Around 76% of respondents also supported restricting companies from collecting and using personal data beyond what is needed for effective services. 75% also support monitoring the impact of tech products on children’s safety and well-being.

Additionally, voters want the government to take decisive action to strengthen cybersecurity and regulate “dangerous” content online. 74% of voters support the federal government in reinforcing cybersecurity networks so that people can use the internet without the fear of cyberattacks and data breaches.

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