Even with increased output, content marketers are struggling to keep up

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 14, 2022, 5:41 AM GMT+0

Keeping up with the demand for more content while functioning with small content teams is a common challenge for businesses.

According to a Parse.ly survey, 66% of respondents increased content creation last year, with nearly eight in ten respondents looking to create more content. Most businesses created content mainly to drive top-of-funnel activities like driving brand awareness, education and trust-building on owned channels.

Businesses prioritised creating content for owned channels like blog posts, organic social media, and email newsletters. B2B content creators lean towards LinkedIn, while Facebook is popular among B2C companies.

About 50% of respondents said they have increased content budgets, and more than half are also growing their content teams. Keeping up with the increasing demand for more content is challenging for many content teams. Lack of talent to produce the content remains a significant challenge with most companies functioning with groups of ten or less.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[3 minute read]

Explore more data & articles