Leverage the 80-20 rule to boost returns from blogs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 15, 2022, 6:58 AM GMT+0

The 80-20 rule is an economic theory that states that 20% of actions yield 80% of the results.

Bloggers that want to use the 80-20 rule to boost returns should break down their work and compare it with areas that provide true value. Using the 80-20 rule can help marketers optimise how they spend time and evaluate it with the outcome of their work.

Outsource admin tasks like answering emails, creating a content calendar, and more to focus the time on creating good content. Bloggers can also improve efficiency by creating evergreen content and developing an audience persona with relevant interests and needs.

To create valuable blogs that rank higher in the search results, assess keywords to rank for and analyse competitors' keyword strategies. Include infographics, cite primary sources, and outsource complex topics to enhance content quality and yield maximum returns.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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