Leverage Amazon Posts to create product posts and build a presence on the ecommerce platform.
In-store traffic dropped over 50% YoY during Black Friday 2021 indicating a change in consumers’ shopping habits driven by COVID-19. As a result, online sales have grown exponentially, especially for Amazon. Online sellers can use Amazon to build their presence and increase sales.
Businesses that have an Amazon store account should display their product catalogue and upsell and cross-sell. To boost conversions in the Amazon marketplace, ensure the content and product images are compelling and have a consistent brand feel.
List products with different features, use the parent-child relationship option, and audit the listings to make them more browsable and shoppable in search results. To drive sales during seasonal events, test new tools like sponsored display ads and offer strategic promotional deals like virtual bundles.
[5 minute read]
