Leverage native features on Facebook to optimise ads, reach wider audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 16, 2022, 2:46 AM GMT+0

Brands should utilise options, from targeting newer audiences to creating new creatives, to get better results from their Facebook ad campaigns.

Using native features like Facebook Ads’ campaign budget optimisation can help businesses increase efficiency and improve the performance of their Facebook campaigns. But, they should scale their ad spend slowly to avoid compromising their cost per lead or decreasing ROAS.

When it comes to ad spend, companies must increase their budget by 10% to 20% per week to avoid the learning phase. It can help marketers continue expanding their campaign’s reach and boost leads while also allowing Facebook to deliver ads efficiently.

Instead of building a highly targeted audience, brands use gender, age and location settings to create broadly defined audiences. The Facebook algorithm will then deliver ads to people who are most likely to convert.

Leveraging Facebook pixel feature can help marketers create value-based lookalike audiences similar to people who have already purchased from the business. Such options can help brands engage larger audience of potential customers, target most interested customers, and get better results from Facebook ad campaigns while keeping costs in check.

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