US consumers are less likely to make impulse purchases than before the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2022, 5:47 PM GMT+0

The latest Blis report highlights how the pandemic influences and drives new customer behaviours.

The study found 69% of US consumers are less likely to make impulse purchases than before the pandemic. Additionally, shoppers seem to be more financially prudent now, with 43% of them classifying themselves as “bargain hunters” – a new barrier for brands to bear in mind when trying to drive loyalty this year.

Though consumers have concerns around COVID-19, most of them still prefer shopping in-store. Around 56% of customers are also more willing to visit a store after seeing an ad served to them in proximity to their shopping location.

On a positive note, 67% of consumers reported no changes in loyalty habits due to the pandemic or supply chain shortages. 64% of shoppers also said they are more willing to support businesses after the pandemic, even if that means waiting longer to receive a product.

Download YouGov's International Omni-Channel Retail Report 2021

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