The latest Blis report highlights how the pandemic influences and drives new customer behaviours.
The study found 69% of US consumers are less likely to make impulse purchases than before the pandemic. Additionally, shoppers seem to be more financially prudent now, with 43% of them classifying themselves as “bargain hunters” – a new barrier for brands to bear in mind when trying to drive loyalty this year.
Though consumers have concerns around COVID-19, most of them still prefer shopping in-store. Around 56% of customers are also more willing to visit a store after seeing an ad served to them in proximity to their shopping location.
On a positive note, 67% of consumers reported no changes in loyalty habits due to the pandemic or supply chain shortages. 64% of shoppers also said they are more willing to support businesses after the pandemic, even if that means waiting longer to receive a product.
[2 minute read]