Invest over 20% of digital transformation budget into connectivity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 18, 2022, 3:27 AM GMT+0

Neos Network and Dark Fibre surveyed 247 medium-to-large UK companies, in addition to data, cloud and infrastructure service providers.

The report discovered that a lack of investment in core IT connectivity systems is hampering UK companies’ plans to scale digital transformation efforts. Only 20% of UK firms report being able to undertake digital transformation.

Covid-19 accelerated the digital transformation plans of 84% of enterprise organisations. Such an acceleration was experienced by 49% of respondents within a span of a year or more.

When over 20% of digital transformation budget was allocated to connectivity or networking, 81% of companies saw a ‘highly successful’ digital transformation success rate. Digital transformation is considered crucial to future strategy by 98% of respondents.  

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