Small businesses can use Instagram to narrate their brand story

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 18, 2022, 2:11 AM GMT+0

When using Instagram for small businesses, marketers must ensure they begin by creating a memorable and impactful Instagram profile.

To create an impactful Instagram profile, marketers must first ensure they have a profile picture that helps audiences recognise the brand easily. The profile bio must offer all relevant and helpful information about the brand, including a link to the brand’s website.

When posting on Instagram, businesses must make ample use of relevant hashtags to widen their reach and attract new audiences. They can also create Instagram campaigns that narrate the brand story. By creating posts with a narrative or theme, marketers can encourage users to scroll through to trace the growth of the brand.

Small businesses can also use their Instagram profile to offer discounts, inform users about the latest updates and make other useful announcements. Similarly, businesses should create anticipation through their brand content, at least a week before their actual launch.

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