Attract prospects by including discounts and offers in flyers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 21, 2022, 1:06 PM GMT+0

Base these perks on insights received from market research.

Brands looking to attract prospective consumers and grow their businesses can use traditional marketing tools like flyers. To create enticing and engaging flyers with a focal point, use professional images, bright colours, proper font styles and sizes, and high-quality paper and printing.

Use actionable phrases with crisp headings and bullet points, and make sure the flyer isn't overloaded with images and texts. Market research can help businesses create tailored flyers based on their audience personas and interests. Brands must use terms and descriptions that appeal to prospects and help nurture consumer relationships.

With limited space, brands would do well to divide their flyers into grids to make their content stand out. Incorporate digital codes with resources like downloads to track consumer engagement, boost digital marketing efforts, and collect customer data.

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