Conduct content audits and update sitemap to redesign websites

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 21, 2022, 2:45 AM GMT+0

Track metrics like conversion rates, page loading speed and SMART goals to effectively redesign a website.

Businesses can boost SEO efforts, enhance user experience, and more by revamping their website’s code, content, structure and other elements. To create an accessible website that meets audiences' expectations, apply the best design practices, and use the latest tech.

Audit the site’s existing content with tools like Ubersuggest to find pages that can be merged with others. Tracking traffic, rankings, and conversion goals via analytics tools can augment redesigns. Brands may also boost organic traffic by updating old content with top-performing keywords and relevant information.

When revamping a site, update the information architecture with new URL redirects and the XML sitemap. This enhances navigation as well as referral traffic and domain authority. After a redesign, test CTAs, site navigation, links, and more.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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