Brands can even collaborate with creators and influencers from different backgrounds to produce relevant and unique TikTok videos.
Given that TikTok’s algorithm prioritises content based on popularity and number of views, brands need to leverage trending hashtags and memes when creating content. Partnerships with influencers on TikTok can also help brands boost brand awareness and visibility.
As TikTok users prefer to view content in portrait mode, marketers must create videos in the 9:16 format – a video format that takes up the entire screen. Instead of sticking to a single background, companies should experiment with a variety of backgrounds to enhance the visual appeal of brand videos and help the product to stand out.
Ideally, the length of videos must be between 21 seconds to 34 seconds for the ad to be effective on TikTok. Further, marketers must end their TikTok videos with a compelling CTA to encourage viewers to click on a given link for deals, offers and products.
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