Create explainer videos to educate prospects about key product features

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 22, 2022, 1:45 AM GMT+0

Explainer videos can help marketers effectively explain how the brand’s product or service can help solve customer problems.

Businesses can create explainer videos to help customers understand the highlights of their products, services and their various features. But, marketers must ensure their explainer videos are short and crisp. Ideally, these videos should between 60 and 90 seconds long.

Instead of featuring minute details of the brand or its offerings, explainer videos should highlight only significant bits of information. The video must aim to educate audiences about the brand’s product in a simple and easy manner.

Explainer videos must first state a problem, offer a solution, explain how the company’s product or service works and end with a CTA that encourages viewers to take the next step in their purchase journey. If needed, brands can even seek professionals’ help to produce high-quality explainer videos.

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