When it comes to creating effective and engaging website content, brands must first research for relevant and high-volume keywords.
Conducting keyword research can help brands identify keywords most used by their target audiences during their own online searches. Brands can then identify the primary keyword among such high-volume keywords, and use them in the site’s URL and title tags to enhance SEO efforts.
Along with featuring primary keywords, brands should limit their title tags to 60 characters to optimise the content for all devices including smartphones. Given that search engines rank sites based on how seamlessly they can be viewed on mobiles, brands must make sure their websites are optimised for mobile viewing.
When drafting image file names, separate words with hyphens and use relevant keywords. Such file names make it easy for search engines to index the site’s content. Similarly, incorporate keywords in the alt text of uploaded images for search engines to detect them effectively.
Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings
[20 minute read]