Use quizzes to understand customer preferences and convert leads effectively

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 22, 2022, 3:10 AM GMT+0

Ecommerce brands can use lead magnets like loyalty programmes and quizzes to capture email addresses, personalise recommendations and engage first-time site visitors.

Marketers can use popups to offer a discount between 5% and 10% to effectively engage first-time website visitors. These popups can even include additional steps, like directing customers to landing pages or adding multiple input fields. Brands can even ask consumers to join their rewards or loyalty programmes in exchange for their email addresses.

Brands can also offer customers free shipping on their first purchases to boost return purchases and grow their email lists. Offering lead magnets like quizzes can also help brands engage first-time buyers and understand their needs and preferences. Brands should then utilise insights from the quiz to personalise recommendations – necessary for converting first-time visitors into loyal customers.

When it comes to offering audiences early access to new products, brands can consider offering early access to a single product instead of multiple ones. Accessing a single product, instead of a range of products, can sometimes prove more intriguing and exciting for customers.

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