Only 10% of consumers surveyed worldwide are well-informed about AI and its possibilities, according to a YouGov study.
Despite artificial intelligence (AI) becoming more prevalent in people's lives, consumers worldwide have differing viewpoints on it. Only 20% of customers who were unfamiliar with AI believed it will have a positive impact on society, compared to 50% who knew the technology well.
Moreover, in industries where technology has an impact on personal relationships, like medical consultation and education, consumers are more hesitant about AI use. Of those polled, only 20-30% prefer education, government, and medical consultations to be automation-led.
Consumers (54%) in eastern markets have a more net positive emotional response to AI than western markets (36%). To improve people's AI perceptions, Evan Williams of YouGov, suggests businesses have consistent, always-on messaging, consider messages’ emotional aspect, and target large audiences.
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[5 minute read]