Including calls-to-action (CTAs) on LinkedIn posts and blogs can help B2B businesses drive conversions.
Given that LinkedIn offers features like multiple pages and marketing and optimisation tools, the platform is ideal for B2B marketers to generate leads and boost sales. Marketers must optimise their company’s LinkedIn page with important and tailored descriptions, to attract qualified leads.
Building multiple showcase pages can help brands reach out to a bigger audience with highly targeted leads and direct them to their main LinkedIn profile. Motivate co-workers, employees, and colleagues to share branded content on LinkedIn, and link those posts to the brand’s website or blog.
Businesses can also create groups on LinkedIn to resolve consumer challenges, augment B2B marketing efforts, and become industry experts. Using the “Who’s Viewed Your Profile” feature can help brands effectively track prospective consumers.
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[5 minute read]