But brands should avoid restricting influencers’ creative freedom in the content creation process to see tangible results.
Before getting on the influencer marketing bandwagon, marketers must first conduct market research to shortlist a pool of relevant influencers. Then, marketers should choose influencers whose expertise, credibility and circle of influence best suit the brand’s marketing goals.
Marketers should reach influencers on platforms they are most active on and approach them with intriguing messages to grab their attention. Similarly, brands must approach influencers with the intent of building long-term relationships with them. It can help brands showcase a more consistent and credible brand image.
Influencers should also be made aware of what the brand exactly does, what motivated the founders to start the business and where the brand aspires to be in the future. Such information, along with the creative freedom to create brand content can help brands make optimum use of influencer partnerships.
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