Integrate AR and VR to boost marketing campaigns in the metaverse

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 24, 2022, 8:31 AM GMT+0

Cross-promotion can help companies bolster branding efforts in the metaverse.

Given the rapid growth of ecommerce, the emergence of the metaverse and the growth of social platforms, PR trends are expected to change in 2022. PR efforts can be made to reach audiences through immersive tools in the metaverse, as it develops into a multipurpose ecosystem that impacts user behaviours and investments.

To traverse the immersive marketing future, PR professionals must equip themselves with tech like AR/VR marketing for product placements, brand partnerships, and more. Place digital versions of products and services on metaverse platforms like Roblox and Fortnite to draw prospects' attention.

Collaborate with other brands to create digital products and offer incentives like non-fungible tokens to prospects in the metaverse. To maintain a brand's or clients' reputation, PR practitioners must engage with virtual consumers and stay up-to-date on metaverse trends.

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