Businesses that have incorporated an account-based chatbot solution in their websites have seen an 82% increase in conversions than websites lacking chatbots.
According to Forrester, 63% of customers will leave a company because of one bad experience. Along with offering another touchpoint for creating meaningful connections, chatbots can help businesses convert leads, drive revenue and engage target audiences for better data capture by mimicking and simulating human conversations.
B2B companies traditionally relied on tactics like landing pages and lead capture forms to connect with and convert prospects into sales. Chatbots can not only replace the traditional, cumbersome strategy with frictionless and real-time engagement but also enable marketers to manage and track conversions easily and effectively.
Using chatbots can help companies engage target accounts at each stage of the sales funnel, offer personalised experiences with relevant content and engagement. Studies show businesses that have incorporated chatbots in their ABM strategy have seen a 700% increase in target account management, three times increase in lead volume, and 51% faster lead response time compared with websites lacking chatbots.
[3 minute read]