CameraIQ recently polled 1,500 US consumers to discover how augmented reality (AR) impacted their relationship with brands.
The report finds that over 50% of those who haven't tried AR yet intend to do so in the future, while 76% have used it in some form or another. 78% of consumers stated they are more likely to share a brand's AR experience with their community.
Over four out of 10 consumers are more likely to post AR content on social media. Consumers (59%) are more likely to buy a product they have seen demonstrated through AR. Product visualisation is the most common AR experience, according to 39% of consumers, followed by virtual try-on of clothing, makeup, and accessories (36%).
Further, 39% of consumers prefer brands that use AR to other content types. However, only 29% of agencies are buying AR ads.
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