Appoint employees as brand ambassadors to promote the brand, boost reputation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 01, 2022, 3:24 AM GMT+0

Brands need to focus on the well-being of their employees to motivate them to perform better and promote a positive image of the organisation.

An employee advocacy programme is a significant tool that businesses can use to incentivise their teams to promote the brand and boost their overall customer-facing brand image. Moreover, employee advocacy is the most effective social media marketing initiative, followed by social selling and organic social content.

To leverage such programmes, brands must first show a genuine and consistent interest in the well-being of their employees. Brands can even create content that gives audiences a positive perception of the company. They can further appoint current employees as brand ambassadors to promote such content.

Content can also be personalised to suit the employees’ individual audiences. Businesses can also underline elements such as remote working benefits and health insurance to make the organisation an attractive place for potential hires. Further, brands should prioritise diversity, equity and inclusion to ensure they build a diverse workplace, rich with different perspectives.

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