As chatbots become common, this is what people are asking them

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 01, 2022, 10:43 AM GMT+0

The latest study highlights how chatbots multiply marketing ROI and streamline the customer journey.

70% of people reported chatbots to answer all or most of their questions satisfactorily. Nearly two-thirds of customers also said they would rather use a chatbot to find answers to basic questions than browse the website to find answers themselves.

Consumers are most likely to encounter a chatbot on a retail or ecommerce website. This is followed by service businesses, banking and financial services, healthcare, and education. When asked what they use chatbots for, around 18% reported using chatbots to find business hours.

17% of customers use chatbots to learn more about product information, while 16% use them to find a nearby business location. According to marketing professionals surveyed, the most noted benefit of using chatbots was increased sales conversions, followed by more qualified leads, decreased customer-support requests, a more positive customer experience and increased brand affinity.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[3 minute read]

Explore more data & articles