The latest Botco.ai study highlights how chatbots multiply marketing ROI and streamline the customer journey.
70% of people reported chatbots to answer all or most of their questions satisfactorily. Nearly two-thirds of customers also said they would rather use a chatbot to find answers to basic questions than browse the website to find answers themselves.
Consumers are most likely to encounter a chatbot on a retail or ecommerce website. This is followed by service businesses, banking and financial services, healthcare, and education. When asked what they use chatbots for, around 18% reported using chatbots to find business hours.
17% of customers use chatbots to learn more about product information, while 16% use them to find a nearby business location. According to marketing professionals surveyed, the most noted benefit of using chatbots was increased sales conversions, followed by more qualified leads, decreased customer-support requests, a more positive customer experience and increased brand affinity.
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