By 2026, mobile will see 70% share of digital advertising spend

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 03, 2022, 1:58 AM GMT+0

The annual growth rate for mobile ad spending has significantly reduced, as per

Out of the total digital advertising spend, 70% of it will be mobile by 2026. Mobile platforms accounted for 60% of digital ad revenues in 2021 and is predicted to be 62% in 2022.

This would grow up to 64% in 2023. For the next five years, mobile's share of digital ad spending is expected to grow at the rate of about 2% each year.

In 2021, the annual growth rate for mobile ad spend was between 3% to 4%. However, in 2019 mobile had a growth rate of 9%, at a time when mobile saw 54% of digital ad spend.

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