Along with customer reviews, showcase employee expertise to build trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 04, 2022, 1:51 AM GMT+0

About 72% of customers feel more connected to a brand whose employees share company-related information on social media.

Given that 89% of shoppers read reviews before making a purchase, sharing well-timed customer testimonials and reviews can help brands build trust and drive impulse purchases. To further consumer trust, build meaningful customer relationships and add value, brands can use their employees as a marketing tool.

Brands can highlight their in-house expertise and urge employees to share information about the company on social media to engage audiences who generally trust employees more than the brand. Additionally, brands can present website visitors with a CTA urging them to take a quiz, which can eventually recommend products based on the customers’ specific requirements.

While discounts and special offers can help increase conversions, using such features regularly can actually dissuade customers from buying. Instead, brands can generate excitement by bringing in exclusivity around their sale and offering discounts only to a few selected customers.

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