Brand awareness and reputation complement one another, as reputation helps build trust, drive purchases, and awareness helps reach new consumers.
Both brand awareness and reputation play a crucial role in improving marketing efforts. Brand awareness refers to how acquainted people are with a company's products and services.
Businesses should use marketing tactics like brand development and design, paid ads and PR, social media marketing, SEO, and more to build brand awareness. Business can communicate their brand identity, values, and messaging, inform consumers about new products via brand awareness.
Brand reputation, however, is a consumer's opinion of a firm and their sentiments from brand interactions and experiences. To augment reputation, leverage tactics like community outreach, social media listening, online review management, customer experience management and more. Having a positive reputation can increase consumers' lifetime value and retain them.
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