Opt for an agency, if needed, to assist with verifying content, its contextual relevance and avoid linking with sketchy publications.
Building online brand credibility involves commitment, time and continuous communication. Brands must be honest and transparent, avoid taking shortcuts and interact with consumers regularly to build credibility and trust.
Avoid using unclear or “fancy” wording, create relevant content and publish both positive and negative reviews on social media with appropriate responses. To prevent losing the brand's credibility, offer informative content on an easy-to-navigate website, rather than using "spammy" marketing methods like overuse of pop-ups, playing unconsented video clips and more.
To offer an honest evaluation of the brand's strengths and exhibit expertise, compare the brand's products to those of competitors. Ensure the trending topics are relevant to the brand before using them in marketing content or risk irreversible damage.
[5 minute read]