Leverage automation and reputation management tools to engage local consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 07, 2022, 4:07 AM GMT+0

Align product pricing with the consumers’ perceived value of a product.

Consumers can select one brand over another for varied reasons like reputation, customer service, online presence and more. Brands should use automation tools, optimise marketing tactics like SEO, and manage online reputation via reputation management softwares to attract prospects.

Online reviews can generate referrals and drive sales, as consumers consider online review sites like Yelp, in their decision-making process, as per ReviewInc. Providing outstanding customer services through a live chat, social media, SMS, and other channels, as well as being quick to reply and more accessible can appeal to consumers more.

Businesses must SEO optimise keyword research, content, and more to appear in Google’s “3-Pack” of map listing on mobile devices. As consumers value quality products, brands would do well to align their core values with prospects’ expectations.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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