PR pros must establish a brand as a thought leader through valuable content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 07, 2022, 10:40 AM GMT+0

Connect with journalists and bloggers for press releases and ideas for articles to boost PR.

Content marketing can be used as a foundation to bolster a brand’s PR efforts. Use content marketing to attract media outlets and build relationships with key influencers. Account for the target audience, content types, distribution channels and more while creating and aligning content strategies with the brand and marketing goals, as well as PR.

Develop a content calendar for the entire year with all the key topics and themes to align the content with the brand’s messaging and track its performance. Brands can portray themselves as thought leaders and increase awareness by creating high-quality, educational, and engaging content.

Allow guest bloggers to post on the brand's website and use social media channels like Instagram to post content from industry thought leaders and reach out to new prospects. Crafting high-quality and informative content and publishing testimonials is recommended to build trust and rank highly on SERPs. To convey credibility and develop trust, brands can host a webinar or a podcast, as well as write a white paper or an ebook.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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