Phishing scams are on the rise on social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 08, 2022, 2:44 AM GMT+0

Social media is a popular way for fraudsters to distribute malware-infected documents, as per insights by Vade.

While social media can be used to propagate false information, it is also a playground for phishing scams. As per the report, Facebook was ranked the most “famous” brand in 2021. Also, 14% of all phishing sites were assessed by Facebook.

Facebook has seen a surge in phishers’ interest in the last two years. However, as per KnowBe4's quarterly report, LinkedIn phishing messages are the top social media messages to look out for in the last two years.

On LinkedIn, "bad actors" pose as recruiters to steal sensitive information or defraud people to pay for job placements. Scammers utilise social media profiles with fewer followers but a history of being active for a long time to defraud victims, notes Erich Kron of KnowBe4.

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