Obsess’ report revealed that one-third of Americans, including Gen Z and millennials, are interested in shopping in the metaverse landscapes created by brands.
The report underlines US customers' perspectives on virtual shopping experiences in the metaverse. 70% of all consumers across generations have bought a product in virtual stores. Bloomberg Intelligence predicts the metaverse market will reach nearly $800 billion by 2024.
In addition, 75% of Gen Z have bought a digital product in a video game, and 60% of Gen Z think brands should sell products on metaverse platforms. Brands should sell in the metaverse because of accessibility and convenience, according to Gen Z.
Consumers who have bought online at a virtual store find it engaging, and 60% are likely to do it again. But the term "metaverse" is "very or somewhat familiar" to only 53% of customers.
[3 minute read]
