Repurpose, recycle and upcycle creative assets using graphic design tools

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 09, 2022, 7:59 AM GMT+0

Add an audio snippet from podcasts combined with visual cues and captions to enhance images.

With creativity and graphic design tools like Canva, brands can repurpose, recycle, and upcycle creative assets into new content types. To make simple images engaging, add a copy or text overlay with unique selling points, promo codes, and more.

Use image transparency to display customer reviews or quotes to attract prospects, build credibility, and inform purchasing decisions. Utilise the carousel placement feature on social media to fit panoramic images and try different filters to give them a new mood or personality.

Produce video slideshows from static images and create videos with slight movement by adding animated starbursts to the images. Brands can also produce stop-motion videos without audio and use screenshots from videos to create content like comic strips or new images.

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