Setting the growth agenda is the priority for CMOs in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 09, 2022, 1:27 AM GMT+0

Chief Outsiders surveyed 60 CMOs with Fortune 500 experience.

According to the report, CMOs state that the top three potential barriers to growth in 2022 are talent and labour concerns, supply chain issues and inflation. 47% of CMOs believe that the economic and business landscape in 2022 will negatively impact their capability to meet performance goals.

On the contrary, 46% of CMOs say that the economic and business environment in 2022 will have a favourable impact. Setting the growth agenda, followed by lead generation/filling the sales funnel, and building the organisation to achieve growth goals, are the top priorities for CMOs in 2022.

When asked whether CMOs should be in charge of defining and implementing a band's environmental, social and governance (ESG) efforts, 83% said yes. However, 5.56% of CMOs responded "No."

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