In addition to Instagram Stories that reflect brand values, users also prefer product-focused content like team demonstrations.
A HubSpot survey of over 1,000 marketers found that Instagram Stories that reflected the brand’s values gave 18% of respondents the highest ROI. Along with seeking brands that align with their own personal values, consumers prefer brands that offer user-generated and product-focused content.
Interactive frames that include CTAs, like Instagram’s Poll or Quick stickers, effectively involve users within the app. Instagram audiences also prefer content that uses brief paragraphs and bullet points that narrate stories together in short cohesive slides.
Brands can use Stories to inform audiences about industry-related topics. Demos and tutorials - which rank as the fifth most popular Instagram Story format - target consumers already interested in the product works. If the demo is successful, it can take the customer close to conversion.
[12 minute read]