Top Pay TV providers record a 5.8% decline in subscribers: Report

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 10, 2022, 6:55 AM GMT+0

The top seven cable providers dropped 6.1% to land at a collective 41.3 million subscribers.

A study by Leichtman Research Group found that top pay TV providers saw their subscribers decline by 4.7 million and reach a total of 76.1 million last year. Satellite-delivered pay TV provider DirecTV took the biggest hit among all pay TV providers.

DirecTV sunk by 12%, to lose 1.9 million subscribers and reach 14.6 million last. Comcast followed DirecTV, with an 8.5% loss in subscribers, to end up with 18.2 million subscribers. Charter Communications lost the least among big video providers, with just a 2.2% drop to land at 15.8 million subscribers.

Virtual pay TV providers, on the other hand, recorded an 11% climb of 894,000 subscribers last year, to reach 7.92 million. Similarly, Hulu+Live TV added 7% subscribers to reach 4.3 million subscribers overall, while fuboTV grew by 52% to land up with 1.13 million subscribers.

Use YouGov data to find out the most popular TV networks in the US.

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