To aid creators' success on the platform, Instagram launches Creator Lab

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 11, 2022, 2:00 AM GMT+0

Creators will share takeaways on various topics.

Instagram recently announced the launch of the Creator Lab portal in its blog post, which is promoted as a new educational platform created by and for creators. Creators are asked to share what they wish they had known when they first started, as well as their learnings through trial-and-error on the portal.

However, Instagram states that this isn’t a guide to definite success as a creator. The Creator Lab participants will talk about subjects such as content strategy, becoming full-time creators, and strategic how-tos.

The topics on which creators will offer takeaways include "Building community," "Expressing yourself," and "Growing long-term." The company said, "Being a creator is fun and exciting. It’s a great way to learn about yourself and connect with others."

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