NFTs, Metaverse and AI set to make events immersive in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 11, 2022, 5:53 PM GMT+0

Brands will be able to leverage technology to host more engaging events that can be offered entirely on-demand content.

Despite physical events slowly making a comeback, virtual events are not making an exit anytime soon. New technologies will allow for a virtual “digital twin” of their physical events, making the latter more accessible for audiences.

Technologies like Non-Fungible Tokens (NFTs) and new methods of engagement like Metaverse are opening new avenues. For example, NFTs can be used for ticketing, offering lifetime passes and creating digital souvenirs. Brands can even host immersive, unique and exciting live performances in the Metaverse.

2022 will see also brands relying on chatbots, AI-powered avatars of celebrities and Metaverse venues to organise programmes across time zones that attendees can access according to their convenience.  For organisers who would still instead go the in-person way, technology like on-stage holograms, 3D cubes, and augmented reality can help create more immersive in-person experiences.

Use YouGov data to find out how big is the market appetite for NFTs

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