Use email annotations provided by marketing tools to boost Gmail engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 14, 2022, 4:54 AM GMT+0

Merge Gmail email lists using email marketing tools and use lead magnets to identify leads on blogs.

Brands that want to use Gmail for full-fledged email marketing campaigns should first pick the right Gmail marketing tools. While email marketing tools are designed specifically for large-scale campaigns, Gmail marketing tools act more like plugins that extend Gmail's marketing capabilities.

Email features like email monitoring, sequences, reminders, and more are available via Gmail marketing tools. The tools offer annotations like the company logo, subject, and more to highlight a brand’s emails in the Gmail Promotions tab and boost engagement.

Create tailored emails by including merge fields to address recipients by name and segment them based on demographics and more, via Gmail email marketing products. Brands can also split test email marketing copies among subscribers to gather insights on best-performing emails.

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