76% of customers will continue doing business with a brand with whom they feel appreciated.
As inflation rapidly increases amid crises like the Russian invasion of Ukraine, brands must develop loyalty programs. Offer saving plans like instant discounts, loyalty points, rewards and more on essential products in loyalty programs.
This can help companies attract new consumers as well as retain existing ones. Moreover, as more people are willing to explore new brands, marketers must use loyalty programs to retain customers by providing referral bonuses, gamified interactions, and experiential rewards.
Build emotional connections with consumers to bolster loyalty-building efforts. Appreciate consumers by sending them personalised messages and offers to build deeper connections and show commitment.
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