Boost email subscription rates by using action-oriented words in CTAs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 16, 2022, 2:12 AM GMT+0

Craft call-to-action (CTA) buttons with the right font type and size to make them readable and accessible.

Creating compelling CTAs with relevant messaging helps brands boost conversions for email sign-up forms. Rather than just using phrases like "sign up", use enticing words in the copy to engage users and encourage them to click-through.

To hold readers' attention and get them to sign up, keep CTAs short and use action-oriented verbs like "Get" and more in the copy. Use colours that elicit emotions and are in contrast with the webpage to create CTAs that attract subscribers.

Write CTA copies with a sense of urgency by using words like "now" or "today" and leverage lead magnets like free ebooks to offer readers value and prompt them to subscribe. Addressing readers as the second-person with words like "you" is recommended to increase subscriber rates.

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