Site migration is the process of moving a substantial amount of the site to a new domain or platform.
A recent Twitter poll by Natalie Mott, an SEO consultant, found that a majority of SEO professionals expect to record some traffic loss after migrating their website. The poll gathered over 1,300 votes.
According to the poll, 78.3% of the respondents said they do expect a traffic drop when managing site migration. In contrast, only 21.7% said they do not expect any drop in traffic due to site migration.
Most SEOs who have past experience with site migrations can successfully execute a migration with minimal or temporary loss in traffic. However, the article states that even the most perfect migrations should expect a short-term traffic loss after the site migration.
[5 minute read]
