Almost 80% of SEO pros expect a loss in traffic after site migration: Twitter Poll

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 17, 2022, 7:15 AM GMT+0

Site migration is the process of moving a substantial amount of the site to a new domain or platform.

A recent Twitter poll by Natalie Mott, an SEO consultant, found that a majority of SEO professionals expect to record some traffic loss after migrating their website. The poll gathered over 1,300 votes.

According to the poll, 78.3% of the respondents said they do expect a traffic drop when managing site migration. In contrast, only 21.7% said they do not expect any drop in traffic due to site migration.

Most SEOs who have past experience with site migrations can successfully execute a migration with minimal or temporary loss in traffic. However, the article states that even the most perfect migrations should expect a short-term traffic loss after the site migration.

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