At 37.8%, personal finances will guide Americans’ vacation planning

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 21, 2022, 7:59 AM GMT+0

According to GlobalWebIndex, 37% of American travellers could spend more on vacations in 2022.

Americans' desire to travel is increasing, with 33.1% planning road trips in 2022, compared to 28.2% respondents that went on road trips in 2021. Similarly, in 2022, 18.5% of Americans are planning hiking trips, staycations (17.4%), camping (14.5%), and country escapes (11.9%).

21.3% of the respondents do not plan to take a vacation in 2022, a drop from 31.4% in 2021. Personal finances (37.8%), pandemic situation (37.1%), new experiences (32.4%), and more impact vacation planning. 10.3% of Americans have already booked one or more vacations for 2022.

In addition, 35.3% expect to spend the same amount on vacations as they did in 2021, while 28.6% expect to spend more. Americans consider COVID-19 protocols (39.7%), discounts (39.4%), and flexible booking (29.4%) as the most important factors in choosing travel companies/destinations.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[1 minute read]

Explore more data & articles