Companies can better meet consumer expectations by being more responsive

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 21, 2022, 5:39 AM GMT+0

Randstad USA and Celerity commissioned Forrester to poll executives and senior business leaders across seven industry sectors.

Businesses that are responsive to change experienced improved share price, market valuation and more. 67% of the responsive enterprises have likely improved market valuation and 66% have likely boosted revenue, states the report.

Meeting consumer expectations and demands is the top business goal of 16% of the respondents, followed by understanding consumers changing needs and preferences (14%). Other goals include managing tech partners and capabilities (13%).

16% respondents believe they’ve significantly improved their ability to identify and respond to customer needs. 22% reported having improved on operational effectiveness and 23% are more agile now. Further, more than 70% of businesses consider external partners to be "mission-critical" to their objectives.

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