According to Disney, the ad-supported subscription will be offered at a lower price point than the ad-free service, which is currently priced at $7.99 per month.
Disney announced that it would offer an ad-supported version of its streaming service, Disney+. This version will initially roll out across the US later this year and internationally next year.
The entertainment and media conglomerate consider this move as the “building block” towards its goals of reaching 230-260 million total subscribers by the end of its 2024 fiscal year. Disney+ had achieved a total of 129.8 million paying subscribers globally. The company plans to increase spend on content in Q2 this year by $1 billion, compared to Q2 2021.
Disney Media and Entertainment Distribution’s chairman, Kareem Daniel said that more consumers would be able to access their content as Disney+ would be available at a lower price point. “Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families,” added Daniel.
Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings
[2 minute read]