Inbound marketing campaigns can prove effective in shortening B2B sales cycles

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 23, 2022, 2:47 AM GMT+0

Create content materials like ebooks to build credibility and enhance B2B inbound marketing efforts.

Inbound marketing entails strategically crafting content to attract the target audience. It can help B2B businesses reach out to prospects, promote their products and services, and shorten the B2B sales cycle.

With the B2B sales cycle being longer and including steps like establishing long-term relationships with prospects, inbound marketing can expedite this process. It also lets B2B companies attract prospects who need their products, drive organic traffic, demonstrate expertise, educate them with informative content, establish trust, and more.

B2B companies must provide their sales team with the necessary tools, create product videos, use email marketing, and more to bolster inbound marketing. To optimise inbound marketing, develop buyer personas, map out the customer journey, create content for all the sales funnel stages, and apply SEO practices.

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