Brands can mention popular influencers and social media trends in their blog posts to rank higher on SERPs and boost reach.
Social media trends offer marketers a significant opportunity to spur brand awareness, boost search engine results and drive more traffic to the website. One way brands can leverage social media trends to influence their SEO is by creating supporting content outside social media platforms.
Viral social media trends often transcend their original platform, with people searching for trending items on search engines. Marketers can also create blog posts that mention popular social media influencers or pitch trending content to journalists and gain quality backlinks in their articles.
When it comes to influencer marketing, brands must ensure they collaborate with a range of influencers to engage with diverse audience groups. Marketers can further start leveraging social media challenges to encourage audiences to get involved with the brand.
[12 minute read]