Questions must be incorporated into the current content creation process, at an internal and external level.
To be able to reap the resultant benefits of voice search, enterprise businesses must seriously consider voice search optimisation. Even more so as 71% of consumers prefer voice search, as cited in the article.
An enterprise company’s marketing and content teams must come together to form voice search and SEO governance guidelines. Any existing guidelines or protocols must be updated and sections added to focus on voice specifically.
While adding or updating FAQ pages, ensure the tone is conversational as that lends well to voice search. Given that voice search is longer than a couple word phrases, include long-tail keywords that answer questions the searchers are asking.
[5 minute read]