Brands need to conduct competitor analysis to learn about their strong points and identify their weaknesses to enhance conversion rates.
Companies can use a combination of online tools like SimilarWeb and Ahrefs to gain insights into competitors' visitor demographics and traffic breakdown. They can then target keywords to generate latent semantic indexing (LSI) keywords their competitors use on their pages about a similar product/service.
Researching competitors' keywords can help marketers identify overall content grades based on ranking positions, relevant terms, search volume, page types and top competitor content. To determine whether they are targeting the right audience, companies should run focus groups and conduct in-depth interviews and surveys.
Social analytics and landscape monitoring tools can help companies find out their target audience's conversations around competitor brands. Along with checking reviews and ratings, businesses can also use software like Google Marketing Platform's Optimise to deliver engaging CX through A/B testing and personalisation.
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