According to Forrester, 56% of US online adults used QR codes last year, up from 1% in 2010.
Though brands can create QR codes for free, they need time, budget and staff to run effective campaigns and maintain content to deliver relevant customer experiences. They should also identify where using a QR code can provide utility in the customer journey or create a streamlined experience.
As many people have not used QR codes yet, brands should instruct customers on how to scan those codes. With a clear CTA within the QR code, brands should communicate the value of scanning the code and then deliver the promised value by creating a connected experience.
Brands should make scanning QR codes convenient by reducing the number of steps to arrive at the outcome. They should regularly refresh the landing page content to keep it relevant.
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